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BCBG Max Azria Fragrance Debuts Next Week

New scent is a collaboration with New Wave Fragrances.

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By: TOM BRANNA

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BCBG Max Azria Group will launch a new women’s scent on Aug. 1. The launch is a result of a licensing deal struck last year between the Vernon, CA-based clothing wholesaler and retailer, and Fort Lauderdale, FL-based New Wave Fragrances LLC, the manufacturer and marketer known for the Ed Hardy, True Religion and Christian Audigier fragrances. Priced at $55 for a 1.7-oz. eau de parfum and $75 for a 3.4-oz. edp, the fragrance marks a return by the BCBG Max Azria Group to putting seriou...

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